About Dena Lefkowitz

Dena Lefkowitz is a veteran attorney and certified professional coach who helps clients reinvigorate their careers, polish business development skills and rediscover their sense of purpose. A former board member of the International Coach Federation’s Philadelphia chapter, Lefkowitz has successfully coached a best-selling author, lawyers, and chief executives. Firms have also hired Lefkowitz, a former in-house counsel, to work directly with entry level lawyers to improve performance and increase their early contributions to the firm. She holds her BA and JD from Temple University and Temple University School of Law.

Your Business May Need Spring Cleaning Too

If you want to attract new clients, start a business, or get more done, you will be well served by evaluating the extent to which physical clutter is impacting your ability to process information and focus. Consider the science mounting up that clutter has a profound effect on your productivity. According to an article in The Journal of Neuroscience, researchers at the Princeton University Neuroscience Institute found that: "Multiple stimuli present in the visual field at the same time compete for neural representation by mutually suppressing their evoked activity throughout visual cortex, providing a neural correlate for the limited processing [...]

By | 2016-06-01T21:32:06+00:00 May 14, 2014|Categories: The Legal Intelligencer|Tags: , , |

Effective Niche Marketing for Lawyers

Niche marketing describes a firm narrowing down its focus to stand out from a marketing perspective. There are many advantages to carving out a niche legal practice. Marketing to a specific area is more cost effective, separates you from the pack, emphasizes your uniqueness, conveys a concentration on a particular area rather than a general practice, and can foster a belief that, by limiting yourself to a chosen field, you will be up-to-date on the latest precedents and well-versed in nuances that could elude a generalist. However, marketing to a niche is vastly different from marketing against a niche, particularly [...]

Bouncing Back Is a Key Component of Success

"It always seems impossible until it's done." Nelson Mandela April 10 is a big day for historical accomplishments. On this day in 1866, The American Society for Prevention of Cruelty to Animals was formed. In 1947, Jackie Robinson became the first African-American in Major League baseball and in 1955, Dr. Jonas Salk successfully tested the polio vaccine. In each instance, there was a time when these achievements were inconceivable. As Jimmy Fallon exclaimed recently on the final night of his late-night show, "Five years ago, this didn't exist!" Now, his trademark late-night hashtags, thank-you notes and musical parodies are part [...]

By | 2016-06-03T14:39:04+00:00 March 11, 2014|Categories: The Legal Intelligencer|Tags: , , , |

How to Change Your Life at Any Age

A common refrain from clients is that it's too late to alter the direction of their lives, as though our course is set and deviation simply not possible. This is a usually false premise and the opposite is true—it is not too late to significantly improve your career and life. Nelson Mandela is a shining inspiration. Released from prison at age 72, he became the first black president of South Africa, won the Nobel Peace Prize, re-married and so much more. There are many examples of second and third chapters in life, including Grandma Moses, who began her painting career [...]

Make a Contract With Yourself to Reach Desired Goals

A common issue with long-term goal-setting is the lack of short-term payoff. When faced with instant gratification against future gains, the temptation to cave in to the "now" can be irresistible. A surprising source of inspiration comes from Greek mythology and the story of Ulysses. Ulysses was making his journey home after the fall of Troy and had to sail his ship past the isolated island of the Sirens, dangerous and beautiful creatures, who lured sailors with their seductive and enchanting music to shipwreck on the rocky coast or plunge to their death. The dilemma faced by Ulysses was that [...]

By | 2016-06-03T16:06:20+00:00 January 16, 2014|Categories: Career Coaching, The Legal Intelligencer|Tags: , , |

How to Communicate With Intention

Global law firm Clifford Chance was in the news recently because of a memo it circulated called "Presentation Tips for Women," which contained 163 nuggets of practical advice for its female lawyers. Some of the guidance included: Don't giggle; don't squirm; don't tilt your head. Practice hard words. Think Lauren Bacall, not Marilyn Monroe. Wear a suit, not your party outfit. Your friends will still like you afterwards, even if you adopt a formal tone. The memo was leaked to AbovetheLaw.com by one of the recipients who said in an email, "Female associates are very upset by not only the [...]

By | 2016-06-03T16:12:47+00:00 December 2, 2013|Categories: Executive Coaching, The Legal Intelligencer|Tags: , , |

Food for Thought: Context, Content, Communication

A recent headline captured my attention: "Sting Compromised by Affair." I thought, "Sting had an affair??" For me, Sting is a rock star. In reality, the story was about a deceptive operation by the police designed to catch a criminal, otherwise known as a "sting". After all, I was watching CNN, not "Entertainment Tonight." It was a great reminder that in communications, context is as critical as content. At Thanksgiving dinner, after taking her first bite of stuffing, my mother put her fork down and said, "You know, I have a really great recipe for stuffing." A week or two [...]

By | 2016-06-03T16:24:07+00:00 November 3, 2013|Categories: International Coach Federation, Philadelphia|Tags: , |

Lost and Found

On Friday, November 1, 2013, 7,000 women poured into the Pennsylvania Convention Center to explore the "power of possibilities" at the 10th annual Pennsylvania Conference for Women. The day undulated with questions, the answers some women found, and steps others began to take toward finding their own. Financial wizard Sallie Krawcheck lost her job in a very public manner and found the resilience to say "look at me, I’m on the front page of the New York Times" and move forward. Author Tory Johnson lost 60 pounds and found a happier life. She told conference attendees "Don't underestimate what you [...]

By | 2016-06-03T16:19:43+00:00 November 1, 2013|Categories: International Coach Federation, Philadelphia|Tags: , , |

Channeling Tim Gunn: How Fashion’s Favorite Mentor Models Coaching Practices

Using skills identified through the ICF Core Competencies, coaches employ a variety of techniques to motivate our clients to excel and, in turn, find our own inspiration in art, literature, poetry, philosophy, and from entertainers of all kinds. I find inspiration watching "Project Runway" where fashion consultant Tim Gunn demonstrates many of the competencies a professional coach must have, although he is a mentor and not a certified coach. On Project Runway, fashion designers compete for a coveted spot at New York's Fashion Week. Each week, contestants must impress host Heidi Klum and three other judges, who are all fashion [...]

By | 2016-05-27T20:53:43+00:00 May 1, 2013|Categories: Coaching, International Coach Federation, Life Coaching|Tags: , |

Mad Man Wants to Change

Coaches are often asked what the difference is between coaching and therapy. Illustrations can illuminate ideas more readily than explanations, and examples are readily found in popular culture. The new season of Mad Men opened on New Year's eve where we find lead character Don Draper sneaking off to cheat on his wife. His lover, who is also married, asks him what he wants in the New Year. "I want to stop doing this," he says. "I want to stop" and "I want to start" are clarion calls for coaches. They are our starting shot, our battle cry. From that [...]

By | 2016-05-27T20:40:54+00:00 April 23, 2013|Categories: Coaching, International Coach Federation, Philadelphia|Tags: , |