Lawyers and Marketing – What You Need to Know and Didn’t Learn in School

Last year, I read a post on LinkedIn titled, "Why Don't Law Schools Teach the #1 Factor for Success?" It was authored by Cole Silver, director of client relations at Blank Rome, and a perusal of his profile revealed a wealth of solid, crucial advice for lawyers on how to thrive regardless of layoffs, mergers and firm closures. Because marketing is a huge stumbling block for lawyers I coach, I asked Silver for an interview. Silver's role at Blank Rome was created to drive revenue, coach and train lawyers on how to acquire and retain clients, bring the client's voice, [...]

By | 2017-02-28T21:44:01+00:00 January 30, 2017|Categories: The Huffington Post, The Legal Intelligencer|Tags: , , , , , , |

Cultivate Optimism to Grow Your Practice and Your Life

Are you a natural optimist? When adversity strikes, do you tell yourself it's temporary and not your fault and consider all of the things in your life that are going well despite the one setback? Or do you chalk it up to inherent personal failings and give up? Evidence shows that if you tend to the former, you have a greater chance at being happier and more successful in business. If you tend toward the latter, it's not too late to change that habit. For me, optimism is not a default setting. Raised in a deeply cynical home by a [...]

Effective Niche Marketing for Lawyers

Niche marketing describes a firm narrowing down its focus to stand out from a marketing perspective. There are many advantages to carving out a niche legal practice. Marketing to a specific area is more cost effective, separates you from the pack, emphasizes your uniqueness, conveys a concentration on a particular area rather than a general practice, and can foster a belief that, by limiting yourself to a chosen field, you will be up-to-date on the latest precedents and well-versed in nuances that could elude a generalist. However, marketing to a niche is vastly different from marketing against a niche, particularly [...]

How to Communicate With Intention

Global law firm Clifford Chance was in the news recently because of a memo it circulated called "Presentation Tips for Women," which contained 163 nuggets of practical advice for its female lawyers. Some of the guidance included: Don't giggle; don't squirm; don't tilt your head. Practice hard words. Think Lauren Bacall, not Marilyn Monroe. Wear a suit, not your party outfit. Your friends will still like you afterwards, even if you adopt a formal tone. The memo was leaked to AbovetheLaw.com by one of the recipients who said in an email, "Female associates are very upset by not only the [...]

By | 2016-06-03T16:12:47+00:00 December 2, 2013|Categories: Executive Coaching, The Legal Intelligencer|Tags: , , |