Networking has been defined as "a supportive system of sharing information and services among individuals and groups having a common interest." That doesn't sound so bad, does it? Support? Sharing? Interests in common? Why then, do so many professionals shudder [...]
Are you looking for ways to simplify decision-making for your business or your life? Instead of agonizing endlessly, would you prefer having standards that automatically and organically eliminate some options while highlighting the efficacy and appeal of others? Do you [...]
Last year, I read a post on LinkedIn titled, "Why Don't Law Schools Teach the #1 Factor for Success?" It was authored by Cole Silver, director of client relations at Blank Rome, and a perusal of his profile revealed a [...]
For the last few months, I have been writing about the importance of building a network and marketing. Regardless of whether you are in public service or the private sector, it is important for your career. Your brand is something [...]
For some people who are finishing up school or are in the early stages of a career, the M-word they fear most is marriage. For many, though, that word is marketing. In some ways, the Mother Goose nursery rhyme "This [...]
Relationships have always been important to me. My natural inclination is to maintain them. It follows that I am still in touch with people from grade school on, professors I had in college and law school, employers, co-workers and friends [...]
Niche marketing describes a firm narrowing down its focus to stand out from a marketing perspective. There are many advantages to carving out a niche legal practice. Marketing to a specific area is more cost effective, separates you from the [...]
