Are you a natural optimist? When adversity strikes, do you tell yourself it’s temporary and not your fault and consider all of the things in your life that are going well despite the one setback? Or do you chalk it up to inherent personal failings and give up? Evidence shows that if you tend to…
Niche marketing describes a firm narrowing down its focus to stand out from a marketing perspective. There are many advantages to carving out a niche legal practice. Marketing to a specific area is more cost effective, separates you from the pack, emphasizes your uniqueness, conveys a concentration on a particular area rather than a general…
Global law firm Clifford Chance was in the news recently because of a memo it circulated called “Presentation Tips for Women,” which contained 163 nuggets of practical advice for its female lawyers. Some of the guidance included: Don’t giggle; don’t squirm; don’t tilt your head. Practice hard words. Think Lauren Bacall, not Marilyn Monroe. Wear…